[UPDATE 4-18-2007] - Fixed the links to the Paper and Presentation below.
W.J. Proctor is a graduate student doing research into using Virtual Worlds as prototypes for real business. Fabjectory is mentioned in the context of a business breaking down the virtual to real world product barriers.
Random Interesting Statistics:
- 43% of people didn’t think they’d ever take part part in a virtual world
- 42% of respondents would go and purchase a real world representation of product they bought in a virtual world
- People who thought they may use a virtual world at some point in their life appeared to be under the impression that they would have a wider range of products in a virtual world.
- People who thought they would never use a virtual world thought the total opposite and that there would be a wider product range available for them in the real world.
Full paper and presentation:
Presentation - PowerPoint Format
technorati tags:Virtual, Worlds, Research, SecondLife, Fabjectory
3 Comments
I think the first stat is pretty fascinating, that such a large group wouldn’t have thought they would ever take part in a virtual world. Who said you can’t teach old dogs new tricks. Still it doesn’t surprise me that people want real products from virtual worlds. Human’s love blurring the lines between reality and what is in our minds. That’s the essence of creation, taking something out of your mind and bringing it into the real world. Actually being able to see it and interact with it in a virtual world is an extra bonus, and allows you to see into the minds and creations of others.
Comment by Steven Kempton 04.18.07 @ 5:59 pmLeave a comment
Line and paragraph breaks automatic, e-mail address never displayed, HTML allowed:
I tried downloading the .doc and .ppt files but both seem not to contain its true content, all I could get was a single almost blank page with some HTML headlines…
Comment by Peder Burgaaard 04.17.07 @ 3:23 am