[UPDATE 4-18-2007] - Fixed the links to the Paper and Presentation below.
W.J. Proctor is a graduate student doing research into using Virtual Worlds as prototypes for real business. Fabjectory is mentioned in the context of a business breaking down the virtual to real world product barriers.
Random Interesting Statistics:
- 43% of people didn’t think they’d ever take part part in a virtual world
- 42% of respondents would go and purchase a real world representation of product they bought in a virtual world
- People who thought they may use a virtual world at some point in their life appeared to be under the impression that they would have a wider range of products in a virtual world.
- People who thought they would never use a virtual world thought the total opposite and that there would be a wider product range available for them in the real world.
Full paper and presentation:
Presentation - PowerPoint Format
technorati tags:Virtual, Worlds, Research, SecondLife, Fabjectory
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